Welcome to permboy.com, the site where you can find everything and anything you wanted to know about permanent waving…  and if you don’t you can ask Joe directly though our question and answer section of the site.  Throughout this site you can read Joe’s first book, Professional Permanent Waving - My Way; view his technicals updated seasonally; link to other sites including Cyberstyler.com, where you find the styling tool he co-invented with Nort Levin.  You also be able to contact Joe to purchase different specialty rods and books as they become available on the website.  Joe also owns Attitudes Hair Studio, a salon named by Ladies’ Home Journal in April of 2002 as one of the top 51 salons in the United States. 

Joe Santy, Matrix guest artist and texture expert, will discuss his vision of how texture relates to today and how to adapt fashion’s hottest looks to everyday life.  Santy is a recognized expert in the art and science of texturizing and is the author of two critically acclaimed books and a variety of articles on the subject.  He placed first against eight other manufactures at the Fashion Institute of Technology and Salon News Texturizing Conference in New York City in 1998.  He is a firm believer that knowledge in all facets of texturizing is crucial to salons’ and stylists’ profitability in today’s fast-paced, and increasingly competitive, marketplace.

 

Technical 1

 This wrap is a combination of spiral and what sometimes is called “helicopter” placements.  It is used to produce a lot of curl around the sides and back with a dropped root area throughout the top sections.  The wrap is achieved using regular perm rods in conjunction with magnetic rollers.  Begin in the nape area, taking a one-inch horizontal section using one-inch triangle partings and wrap the rods spirally going in one direction.  Take down a second one-inch section and wrap your rods spirally in the opposite direction.  Continue in this fashion until you get to the high points of the parietal and occipital area.  At this point going to front top of the head take random partings no wider than the opening of the magnetic rollers you are using, pull the hair through the roller and stand roller up on the scalp.  Place your end paper and roll a permanent wave rod down to the top of the roller and secure.  Continue in the fashion until all the remaining hair is wrapped.  Process as usual. To avoid shifting of the rods, it is sometimes advisable to use a hairnet.

 

Technical 2

 

This wrap is a combination of spiral and croquinole placements.  I used very large rods to produce a very soft undulation.  Taking a one-inch horizontal section in the nape area, use one-inch triangular partings and wrap this row spirally in one direction.  Take down your section the width of the rods you are using and wrap croquinolly to the scalp.  Take down the third section one inch horizontally, and using one-inch triangular partings wrap in the opposite direction of your first row and wrap down so the rods lay on the previously wrapped croquinole ones.  Continue this pattern throughout the head.  Use stabilizers where necessary and process as usual.

 

Attitudes

 

Attitudes Hair Studio was named by Ladies’ Home Journal in April of 2002 as one of the top 51 salons in the United States.  Visit Attitudes Hair Studio.  Its warm down to earth atmosphere, coupled with their high quality work is sure to please you.

 

Studio Hours

Wednesday - Friday: 10AM – 9PM

Saturday: 9AM – 4PM

Special Hour Appointments

Available Upon Request

 

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Professional Permanent Waving - My Way

Due to the dismal lack of education on texture in our industry, this manual will when coupled with your desire for increased knowledge in permanent waving, act as yeast in bread, raising your perming creativity to new heights.

 

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Joe has available in limited supply both Professional Permanent Waving – My Way and Perming… Beyond Great Curl for sale.  Call 1-888-869-HAIR for more information.

 

 

hairdesignertv.com

http://www.fanout.com/Joey_Santy.asp

http://www.youtube.com/watch?v=NL8Bv4t3WDI

 

 

Joe Santy, Matrix Texture Design Team Leader, and owner of Attitudes, Langhorn, PA
It was the first haircut in beauty school that I performed on a person, not a mannequin. The very first snip of that cut, I closed those three-inch long beauty school scissors down and almost cut the knuckle off the pointer finger of my left hand. I still have the v-shaped scar. After that, I decided to stay away from blades and specialize in chemical services: color and perms. That was the road-less-traveled then, because everyone else was focusing on glamour cuts. But I actually
ended up making more money and getting known for chemical services. I even earned the nickname "Perm Boy." I really learned that the alternative route could be a good one to take. And as I got older that allowed me to do things that other people thought would never work. A couple of years ago we marketed a brush on QVC. We had a really good run with it for two years, even though people said because it was just a single brush - not part of a huge line of products - it wouldn't be successful. So it's okay to take an alternate path. It can lead to more success than the one you were on in the first place.